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Leading through the fog

Leading Through the Fog

February 03, 20264 min read

Leading Through the Fog: Making Clear Decisions When the Path Isn’t Clear.

Leadership

Leadership has a way of humbling even the most experienced among us.

You can have decades of wins, strong instincts, and capable people around the table and still

find yourself facing uncertainty. Markets shift. People change. Strategies that once worked

no longer apply. Suddenly, the clarity leaders are expected to have feels just out of reach.

This reality is more common than most leaders admit.

Fog is not failure. Fog is not incompetence. Fog is evidence that you are moving forward into

conditions that cannot be fully mapped in advance.

If leadership required perfect visibility, very few organizations would ever grow. Progress

demands movement beyond what is already known. Yet many leaders hesitate, not because

they lack intelligence or experience, but because they believe certainty must come before

action. In practice, some of the most consequential decisions are made without it.

The absence of clarity does not remove the responsibility to lead.

Uncertainty

Why Fog Feels More Dangerous Than It Is

Uncertainty triggers something primal. The human brain interprets the unknown as unsafe,

even when the actual risk is manageable. That instinct once protected us. In modern

leadership, it often works against us.

In business, this instinct shows up as delayed decisions, endless analysis, and persistent

search for more data. Leaders convince themselves they are being cautious when, in truth,

they are postponing discomfort. Reports are refined. Meetings are extended. Decisions are

deferred until conditions feel safer.

Meanwhile, teams notice the pause. Silence creates space, and that space fills quickly with

speculation and anxiety.

Waiting for clarity is still a decision. It is a decision to slow momentum, delay learning, and

allow circumstances to shape outcomes instead of leadership.

Fog does not slow organizations down. Hesitation does.

Business Leadership

The Three Types of Fog Leaders Face

Not all fog is the same. Treating uncertainty as a single problem often leads to poor

decisions. In practice, leaders tend to face three distinct forms of fog.

Informational Fog

This is the most visible type. Data is incomplete, conflicting, or overwhelming. Dashboards

are full, reports are plentiful, yet insight is thin. The leadership move is discernment. What

must be known now, and what can be learned later? Forward movement requires deciding

with what is sufficient, not what is ideal.

Emotional Fog

This fog is quieter but more powerful. It shows up as fear of being wrong, fear of backlash,

and fear of letting people down. Leaders absorb the stress of their teams, their boards, and

their clients. This fog clouds judgment not because leaders are weak, but because they care.

The discipline is recognizing emotion without allowing it to dictate direction.

Identity Fog

This is the fog leaders are least likely to admit. Identity fog turns decisions into reflections

of self-worth. Questions about reputation, approval, and legacy quietly shape outcomes.

Navigating this fog requires separating who you are from the decisions you must make.

Not all fog comes from outside. Some of it comes from within.

A Practical Filter for Decision-Making

When clarity is limited, leaders do not need a crystal ball. They need a filter.

Four questions consistently cut through uncertainty:

What problem am I actually solving?

What decision moves us forward, even if it is imperfect?

What can I reverse later?

Who needs clarity from me right now?

Opportunity

Most decisions are doors, not walls. Momentum creates learning. Action generates feedback.

Even a provisional path forward is better than silence.

Leaders do not wait for the fog to lift. They move deliberately using the visibility they have.

Communicating Through the Fog

Silence breeds anxiety. When leaders disappear during uncertainty, teams assume the

worst. Transparency does not mean oversharing. It means being visible.

Effective leaders communicate what they know, acknowledge what they do not, and commit

to when they will provide an update.

Confidence is not pretending to have all the answers. Confidence is standing grounded while

working toward them.

Lighthouse leadership

The Lighthouse Mindset

Lighthouses do not remove storms. They do not calm the sea or change the weather. They

provide reference points.

Leadership works the same way.

Your role is not to eliminate uncertainty. Your role is to help people navigate through it. To

remain visible when conditions are difficult. To provide orientation when direction feels

unclear.

Clarity often arrives after commitment, not before.

The fog will pass. The real question is whether your leadership will still be standing, and

trusted, when it does.

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blog author image

Raymond Kemp Sr.

Raymond Kemp Sr. is a Leadership Advisor who works with executives, founders, and senior leaders navigating complexity, uncertainty, and high-stakes decision-making. Drawing on decades of real-world leadership experience, Raymond is known for helping leaders cut through noise, regain clarity, and lead with steadiness when conditions are anything but clear. His work focuses on judgment, presence, and responsibility rather than motivation or theory. Leaders seek Raymond out not for hype, but for perspective. He is particularly valued for his ability to help organizations move forward when certainty is unavailable and the cost of hesitation is high. Raymond serves through Kemp Solutions and is frequently invited to speak and advise on leadership, decision-making, and leading through uncertainty.

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